Whether you’re a hockey fan or not, the sport is everywhere lately—fueled by Olympic gold medal triumphs, hit HBO Max series Heated Rivalry, and even its star Connor Storrie hosting Saturday Night Live. Stepping into this moment perfectly is Swiss luxury watchmaker NORQAIN, the NHL’s first official luxury watch partner, which has launched its debut collaborative timepiece with the iconic league.
The partnership is a natural fit: NORQAIN co-founder Mark Streit is a former NHL All-Star and Stanley Cup champion, bringing authentic on-ice pedigree to match the independent Swiss brand’s watchmaking expertise. This synergy has been a decade in the making—Streit revealed the brand has chased an NHL partnership since its founding eight years ago, calling it a “full-circle moment” that mirrors his own journey to the league.
Unveiled during last month’s NHL Stadium Series showdown between the Tampa Bay Lightning and Boston Bruins—an electrifying game that saw a 6-5 overtime win for the hometown Lightning in front of 65,000 fans—the NORQAIN Adventure Chrono 41mm NHL Edition is the first NHL-licensed watch to bridge luxury timekeeping and rugged on-ice energy. Set against Tampa’s lively weekend of hockey and the Gasparilla Pirate Festival, the watch stood out with its perfect blend of sporty grit and premium elegance.
Every detail nods to hockey’s spirit, crafted with intentionality that CEO Ben Kuffer calls a “huge milestone” for the brand. The white “scratched ice” dial (crafted in over 30 steps to mimic ice’s texture) features a playful “face-off circle” sub-dial at 9 o’clock, while the NHL logo rests subtly at 6 o’clock and a “time-out” sign adorns the inner bezel. The standout? A black rubber strap made from actual hockey puck material, paired with an optional stainless steel strap for versatility—essentially two watches in one.
Priced starting at $5,490, the watch delivers exceptional value, complete with hockey rink-inspired packaging and a collectible special puck. It seamlessly fits into NORQAIN’s lineup, building on the Adventure Sport line’s luxury outdoor ethos with ice-centric details. Streit believes it will appeal to hockey fans and watch enthusiasts alike: “It’s versatile enough to dress up or down, and the more you look, the more thoughtful details you discover.”
Beyond this debut, NORQAIN continues to expand its offerings—recently updating its Adventure Collection with COSC-certified steel timepieces, while its Wild One lineup remains the brand’s flagship. As for the future of the NHL partnership? Streit and Kuffer are optimistic, hinting at the possibility of team-specific watches that could take this collaboration to even greater heights. For now, this first edition stands as a testament to what happens when Swiss craftsmanship meets ice hockey passion—timeless, dynamic, and unapologetically authentic.
